Bringing calm, clarity and momentum to people and organizations navigating complexity.
I’m Astrid, an independent executive coach and partner to leaders and professional services organizations navigating complexity.
About
My approach is grounded, systemic, and pragmatic.
How I work
Clarity before action
I focus on understanding how things actually work before intervening, so change addresses root causes rather than symptoms
Change that holds in practice
I balance people, process, and technology carefully, involving teams throughout so new ways of working are adopted rather than worked around.
Built for independence
My goal is to leave behind clarity, ownership, and capability, so teams can operate confidently without ongoing dependency on me.
“Astrid is a visionary with a grounded, human-centered approach. Her impact is systemic. She leaves behind competent teams, clear structures, and strong foundations for scalability.”
My work sits at the intersection of people, operations, and technology.
What I do
Fractional COO
As a Fractional COO, I act as a strategy partner for SMBs untangling legacy operations, particularly in professional services firms where growth has outpaced existing ways of working.
I reduce operational friction, connect disconnected systems and teams, and design strong, human-centred operations that support sustainable growth.
Executive Coach
As an Executive Coach, I act as a thinking partner to senior leaders and business owners navigating complexity, pressure, or inflection points in their role or organization.
I help them step back from noise, clarify what matters most, and make clear, confident decisions they are ready to act on, enabling calm, focused leadership.
“Astrid brings both technical depth and strong leadership, and I’d highly recommend her.”
A series of reflections on how people, operations, and technology interact as organizations grow more complex.
Articles
If you are navigating increasing complexity, in your role or in your organization, and want a thoughtful, grounded partner to work through it, you’re welcome to get in touch.