Executive coaching for senior leaders and business owners who need clarity, direction, and follow-through in complex situations.
Is this for you?
This is likely to resonate if you are operating in a complex environment and need space to think clearly about what matters most and what comes next.
You are facing a complex or ambiguous situation that requires careful judgement rather than a quick answer
You broadly know what needs to happen, but are unclear on order, emphasis, or timing
Competing priorities make it hard to decide where to focus your attention
You have lost clarity on the underlying purpose or direction that should guide your decisions
You value having a confidential, independent thinking space to challenge and refine your judgement
This is a good fit if you are open to reflection, challenge, and clear decision-making, rather than seeking advice, reassurance, or motivation.
What this creates
The aim of executive coaching is not insight for its own sake, but clearer thinking that leads to better decisions and sustained follow-through.
When this coaching is effective, leaders are left with:
Clarity in complex situations
A sharper understanding of what is actually going on, what matters most, and which factors deserve attention now.
Stronger judgement and prioritization
The ability to assess trade-offs, sequence actions, and decide where to focus effort without getting stuck in over-analysis.
Renewed connection to purpose
A clearer sense of why certain decisions matter, providing a steady reference point when pressures and priorities compete.
Confidence to act without full certainty
Greater comfort making and holding decisions when information is incomplete or outcomes are not guaranteed.
Ultimately, this supports a more grounded and effective way of leading, one that holds under pressure and supports sustained progress over time.
How we work together
My executive coaching engagements are one-to-one, providing a confidential and focused space to think clearly about complex situations, decisions, and priorities.
A dedicated space for clear thinking
Coaching sessions create time and distance from day-to-day pressure, allowing you to step back, examine situations from multiple angles, and separate signal from noise.
The way I work is guided by a small number of principles.
For organizations where leadership decisions need to be carried through into operational change, I also work as a fractional COO in a complementary capacity.
Challenge grounded in context
I listen carefully, ask direct questions, and challenge assumptions where helpful. The focus is on sharpening judgement and expanding perspective, without offering advice or solutions.
Decision clarity, responsibility, and action
Coaching supports clear decision-making and follow-through, while responsibility for choices and outcomes remains fully with you.
Continuity over time
Engagements are typically ongoing, allowing thinking to develop, decisions to be revisited as context evolves, and progress to be sustained rather than episodic.
This approach supports leaders in navigating complexity with greater clarity, confidence, and consistency over time.
Why work with me
Leaders choose to work with me because I combine calm presence with rigorous thinking, and the ability to hold complexity without rushing to resolution.
Clients often value that I:
Clarity without oversimplification
I help leaders make sense of complex situations without reducing them to neat answers, so decisions are grounded in reality rather than false certainty.
Calm, rigorous challenge
I combine a steady presence with direct, thoughtful questioning, allowing difficult thinking to happen without defensiveness or pressure to resolve too quickly.
This creates a coaching relationship that is thoughtful, demanding, and practical, supporting leaders to think well and act deliberately in complex environments.
External perspective
I bring an independent viewpoint that helps surface what has become normalized, while keeping responsibility for decisions and action firmly with you.
Client perspectives
The perspectives below reflect feedback from leaders I’ve supported through one-to-one coaching and senior leadership roles.
“Over the past few years, I’ve experienced the value of coaching first-hand. Having that neutral person to help you clarify where you want to go, uncover your “why,” or just to hold you accountable has been invaluable.
If you’re looking for support, direction, or focus, I’d highly recommend Astrid”
Let’s Work Together
If you are navigating increasing complexity in your role or organization and want a thoughtful, grounded partner to work through it, the next step is a conversation.
